• Gray lipstick with rose gold cap and black container on gray background
  • Ash Cream creamy gray lipstick collection – cruelty-free lip color by Viva Koutour Cosmetics
  • Ash Cream lipstick swatch on lips – cool-toned gray shade with hydrating cream formula
  • Viva Koutour Ash Cream lipstick packaging – paraben-free, vegan gray lip color, 5g
  • Excuse Me Cream Lipstick worn on lips – warm creamy soda shade with orange tint, suits all skin tones
  • Excuse Me Cream Lipstick close-up texture – smooth velvety cream finish, creamy soda tone, paraben-free
1 6

Ash Cream Lipstick – Hydrating Gray Shade with High-Shine Finish

Ash Cream Lipstick – Hydrating Gray Shade with High-Shine Finish

$10.00 USD
$10.00 USD
Sale Sold out
Taxes included. Shipping calculated at checkout.

Ash Cream Lipstick – Creamy Gray Color with High-Shine, Hydrating Formula

The Ash Cream Lipstick by Viva Koutour Cosmetics delivers a modern creamy gray shade in a velvety, high-shine formula that glides on in a single stroke. Formulated with Aloe Leaf Extract, it actively hydrates while providing full-coverage color. Net weight: 5g. Cruelty-free, vegan, and paraben-free.

Key Specifications

  • Shade: Ash Cream (cool-toned creamy gray)
  • Finish: High-shine
  • Texture: Velvety cream
  • Net Weight: 5g
  • Key Ingredient: Aloe Leaf Extract (hydrating)
  • Formula: Cruelty-free, vegan, paraben-free
  • Wear: Long-lasting color

Who This Lipstick Is For

Best suited for individuals with fair to medium skin tones seeking a statement gray lip for editorial, everyday, or evening looks. The hydrating cream formula is especially well-suited for those with dry or sensitive lips who find matte formulas uncomfortable throughout the day.

Cream vs. Matte: Why Formula Matters

Feature Ash Cream Lipstick (Cream) Typical Matte Lipstick
Hydration Yes – Aloe Leaf Extract Often drying
Finish High-shine Flat/matte
Comfort for dry lips High Low to moderate
Color payoff Full coverage Full coverage
Vegan & cruelty-free Yes Varies by brand

How to Apply

  1. Prep lips with a light balm if needed, then blot dry.
  2. Starting from the cupid's bow, apply the Ash Cream Lipstick using short strokes toward the corners.
  3. Press lips together gently to distribute color evenly.
  4. For a sharper edge, line with a gray or nude lip liner before application.
  5. Reapply after meals to maintain color intensity.

Frequently Asked Questions

Is this lipstick good for dry lips?
Yes. The cream formula contains Aloe Leaf Extract, which provides active hydration during wear, making it more comfortable for dry lips than matte alternatives.
What skin tones does the Ash Cream shade suit?
The cool-toned gray works particularly well on fair to medium skin tones, creating a high-contrast modern look. On deeper skin tones, it reads as a softer, muted gray.
Is this lipstick truly long-lasting?
The formula is designed for extended wear. As with most cream-finish lipsticks, touch-ups may be needed after eating or drinking — a known trade-off of the hydrating cream format versus transfer-proof matte formulas.
What certifications does this lipstick carry?
It is cruelty-free, vegan, and paraben-free. Viva Koutour Cosmetics' formulations are developed in line with their brand mission: Your Beauty Is Our Responsibility.
What ingredients should I look for in a nourishing lipstick?
Look for humectants and botanical extracts. This lipstick uses Aloe Leaf Extract, known for its moisture-retaining properties, to help keep lips conditioned during wear.

Out of stock

View full details