Inclusive by design
Products and shade stories created to celebrate different complexions, undertones, styles, and generations.
ABOUT VIVA KOUTOUR COSMETICS
Accessible luxury.
Beauty with reach.
Viva Koutour Cosmetics is an independent, founder-led California beauty brand creating high-impact cosmetics, skincare, body care, jewelry, and lifestyle essentials for a diverse community of beauty lovers we proudly call Viva Dolls.THE BRAND
Where everyone deserves to feel beautiful.
Founded in 2021 by Keola Harris, VKC was built on a clear belief: beautiful packaging, exciting color, dependable performance, and a premium customer experience should not be reserved for luxury price points.
Our assortment is designed for real routines and real self-expression—from an everyday gloss and complexion prep to a full statement look. We serve customers directly while growing thoughtfully across national marketplaces, social commerce, and retail and wholesale opportunities.
THE VKC DIFFERENCE
A brand customers can discover, love, and return to.
VKC combines the energy of a community-led beauty brand with the care and operating focus retailers expect from a growing product company.Affordable luxury
Elevated presentation and satisfying performance at prices that welcome customers in.
Multi-category appeal
Beauty, skincare, body care, jewelry, accessories, and giftable sets create natural cross-selling opportunities.
Founder-led care
Hands-on product decisions, responsive service, and close attention to customer feedback keep the brand personal.
PRODUCT UNIVERSE
Built for the full Viva Doll routine.
Our growing assortment supports everyday replenishment, beauty discovery, gifting, bundles, seasonal storytelling, and statement-making moments.- 01Lip glosses, lip oils & lip plumpers
- 02Lipsticks, liners & complexion color
- 03Primers, setting sprays & eye essentials
- 04Skincare & body care
- 05VKC Jewelry & accessories
- 06Curated bundles, samples & giftable sets
WHERE TO FIND VKC
Growing across the channels our customers already shop.
Our current distribution includes direct commerce, major online marketplaces, and social discovery channels. Availability and assortment may vary by platform.VKC Online
Our direct-to-customer beauty destination, powered by Shopify.
Walmart Marketplace
VKC products available to Walmart’s broad online customer base.
Temu
A growing marketplace channel connecting VKC with value-conscious beauty shoppers.
TikTok Shop
Beauty discovery, education, community content, and seamless social shopping.
Etsy
A curated channel for shoppers seeking independent brands and distinctive finds.
Instagram & Facebook
Daily beauty inspiration, product education, launches, and community connection.
FOR RETAILERS & WHOLESALE PARTNERS
A bold beauty brand with room to grow.
VKC is building a flexible, multi-channel brand designed to meet customers wherever they discover beauty. We welcome conversations with retailers, boutiques, distributors, marketplace partners, and aligned organizations seeking an inclusive, accessible-luxury assortment.Founder-led and independently ownedEstablished multi-platform selling experienceBeauty, skincare, body, jewelry, and giftable categoriesContent-ready brand with an engaged Viva Doll identityWholesale, retail placement, and collaboration inquiries welcomedCustomer care and fulfillment treated as brand essentials
START A PARTNERSHIP CONVERSATION OUR PROMISE