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DETAILS

THE VKC
LOWDOWN

01

The Lowdown

VKC Face Primer – Pore-Minimizing Foundation Base for All-Day Wear The VKC Face Primer creates a smooth, even base that minimizes the appearance of pores and fine lines in one step, helping foundation adhere longer and apply more evenly. Suitable for all skin types. Net weight: 30m L.

02

Who It's For

Designed for individuals who want an affordable, cruelty-free primer that works for both everyday natural looks and full-glam makeup applications — without compromising on skin-loving ingredients or ethics. Key Ingredients & What They Do Sodium Hyaluronate: A low-molecular-weight form of hyaluronic acid that supports surface-level hydration to plump and soften the appearance of fine lines. Shea Butter: Provides a conditioning base that keeps skin comfortable under makeup throughout the day. Allantoin: A skin-soothing agent that helps smooth texture, making the skin surface more receptive to foundation. Butanediol: A humectant that aids ingredient delivery and maintains a lightweight, non-greasy finish. Water: Aqua base for a breathable, comfortable wear experience. Performance Overview Feature Detail Wear Time Long-lasting formula; helps extend foundation wear throughout the day Finish Smooth, blurring; suitable for natural and full-glam looks Net Volume 30m L Skin Type All skin types Certifications Cruelty-Free | Vegan Key Benefit Minimizes pore appearance, blurs fine lines, extends foundation wear Honest Tradeoffs While this primer is formulated for all skin types, those with very oily skin may benefit from pairing it with a mattifying setting powder for maximum all-day control. The 30m L size is ideal for regular use and travel.

03

How to Use

Apply a small amount to cleansed, moisturized skin. Spread evenly across the face using fingertips or a brush. Allow 1–2 minutes to set before applying foundation. Follow with your preferred foundation for a seamless, long-lasting finish.

NEED TO KNOW

Frequently Asked Questions

Does this primer actually minimize pores?

Yes — the formula uses Allantoin and Sodium Hyaluronate to smooth and hydrate the skin surface, visually reducing the appearance of pores and fine lines before foundation application.

Can I use this primer under both light and full-coverage foundation?

Yes. The VKC Face Primer is compatible with natural, everyday coverage and full-glam, high-coverage foundation looks.

Is this primer suitable for sensitive skin?

The formula includes Allantoin, a clinically recognized soothing agent.

However, as with any new product, a patch test is recommended for those with sensitive or reactive skin. Is this product cruelty-free and vegan?

Yes. VKC Face Primer is both cruelty-free and vegan, in line with Viva Koutour Cosmetics' commitment to ethical, responsible beauty.

How long does a 30m L bottle last?

With a pea-sized amount applied daily, a 30m L bottle typically provides approximately 3–4 months of regular use. Full Ingredient List: Water, Butanediol, Shea Butter, Sodium Hyaluronate, Allantoin

HOW TO

HOW TO WEAR IT

Apply to clean, prepped skin or lips. Build and blend as desired, then pair with your favorite VKC essentials for a polished finish.

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