Hi, I’m Keola. Welcome to the beauty brand I’m building with you in mind.

Beauty has always meant more to me than makeup.

I’ve always had a true passion for beauty. To me, beauty is personal. It can be the gloss you put on before walking out the door, the few quiet minutes you spend getting ready for yourself, or the look that makes you stand a little taller. I created Viva Koutour Cosmetics because I wanted women to have products that help them feel confident, beautiful, and comfortable expressing themselves—without making beauty feel financially out of reach.

When you shop VKC, you’re supporting something I’m building with my own hands.

VKC may look like a large beauty company from the outside, but behind so much of what you see is me. I’m involved in the products, the website, the content, customer experience, fulfillment, marketplace operations, and the decisions that shape where this brand goes next. Some of our products are even formulated in-house. I’m still learning, improving, and building every day—and I want you to know there is a real woman behind this brand who genuinely cares about what reaches your hands.

You’re not just an order number to me.

When I say “Viva Dolls,” I mean the women who are growing with this brand. The beauty lovers who try a new shade, come back for a favorite, leave a review, send a message, share a look, or tell a friend about VKC. Your feedback matters because I want VKC to grow around the women who actually choose us. I want this community to feel welcoming, encouraging, honest, and connected.

Affordable beauty should still feel special.

I don’t believe a woman should have to choose between beauty that feels luxurious and beauty that fits real life. I want VKC products to feel exciting when you open your package, beautiful when you use them, and worth coming back for. As VKC evolves, I’m becoming even more intentional about what we offer—listening to customers, focusing on the products you truly love, and building a stronger brand instead of simply trying to become a bigger one.

• Beauty that feels special without an unreachable price tag
• Products and shades made with real women and diverse complexions in mind
• A founder who listens to customer feedback and keeps learning
• A community where confidence and self-expression come first

Thank you for choosing my brand.

You have thousands of beauty brands you could shop with, so when you choose Viva Koutour Cosmetics, I never want to take that lightly. Every order, review, recommendation, message, and returning Viva Doll is part of this story. I started VKC with a vision and the determination to build something meaningful from very little. My goal isn’t to pretend the journey has been perfect—it’s to keep learning, keep improving, and create a beauty brand we can be proud to grow together. Thank you for being here. — Keola Harris, Founder & CEO